Quality Hotel The Book opens in June 2026. This new addition broadens the city’s hotel offering with a modern and inspiring concept in the heart of Gothenburg’s event district.

The hotel is being developed across two buildings, with the entrance and lobby located within the historic property that once housed Rundqvist's book printing house. Adjacent to it, a new and elegant 15-storey building rises, accommodating most of the guest rooms as well as the hotel’s restaurant and bar.

The interior design draws on the visual language of traditional printmaking, combining graphic references with colourful Nordic maximalism.